The NewSh*t

 the new fragrance for men 
by marc jacobs

BANG and there it is, Marc Jacobs featuring in his own new frangrance for men campagne!
He wanted to show that this fragrance is his personal passion. They've tried to do the shoot with clothes on, but it was not Banging enough, so Fashion Photographer Jeurgen Teller ( the one who shot this campagne ) came up with this idea to use the silver Mylar and then everything fell in to place and BANG, they had their perfect picture!
The fragrance will be available at Bloomingdale's and Marc Jacobs stores on July 30!

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